Topic Descriptions
How
Tweet It Is
(Thursday, September 17)
Twitter is all the rage. So much so that bloggers are already
predicting its demise. Truth is, whether or not Twitter itself is around
for the long term, the art – the strategy – of imparting information, driving
conversation, and creating interest through brief dialog has become an integral
part of our communication stream as has the use of social mechanisms to impart
information to those individuals who have an interest in what we have to
say.
Let’s just say it outright: there are wrong ways to use Twitter. You probably have come to either love or hate those 140 characters or have been debating how to best use them:
- An
AP wire for your institution’s news stream?
A glimpse into life on campus?
A way to follow your sports teams?
A mishmash of all “U” all the time?
Or… you’re saying: “I have no idea how to use this thing, but I know I should.”
In this example-rich exploration of the Twitter site (and its “companion” sites) we’ll show you everything from setting up and customizing an account to the ins and outs of posting and site etiquette to the outside tools you can use to manage your Twitter, as well as examples of the right and wrong ways to effectively use this tool.
You’ll leave loving Twitter or loving it more.
What will you learn?
-
Why use Twitter
- What do you get out of it?
- Can it really be used as a marketing tool?
- Who are your audiences on Twitter?
- Who should be Tweeting on your campus?
-
Twitter basics
- One account or several?
- What does Twitter.com offer?
- Who should you be following?
- Twitter etiquette: hash marks, retweets, @'s, and others
-
Advanced Twitter
- Outside tools to manage Twitter
- Integrating with your other digital spaces
- Using Twitter to build engagement
Who should attend?
- PR, marketing, and communications VPs, AVPs, and managers
- Advancement and development VPs, AVPs, and managers
- Information technology VPs, AVPs, and managers
- Public relations staff
- Communications staff
- Marketing staff
- Distributed campus communicators
- Events planners
- Admissions and recruitment staff
- Alumni affairs staff
- Development staff
Faculty: