For 13 years, EMG has been collecting primary and secondary data on effectively reaching critical audiences and has been the architect of some of the most successful marketing campaigns in higher education. At this conference, EMG will share best practices and successful tactics developed by its marketing experts, as well as others in the field.

Conference Details
February 21-24, 2010
Tampa, FL

Presentation Date and Time
Tuesday, February 23, 8:30 a.m.

Session Details
Charting Your Brand Discovery Journey
Brand management -- knowing who you are and aligning your messaging with the facts sounds like an easy task. Yet many schools continue to struggle with the important connections among what they do, what they say and the actual perceptions of the stakeholders who know them best. Old Dominion has been working with Educational Marketing Group to define and manage the school's brand. This session will address brand and its reliance on message, action and consistency across the campus.

Presenters

Ineke Caycedo, Senior Brand Strategist Ineke is a senior brand strategist at Educational Marketing Group. She specializes in helping organizations build powerful brands, create compelling brand identities, and develop bottom-line driven marketing strategies. She spent 15 years becoming an expert at building brands using publications, events, TV and print advertising, media relations, etc. In short – marketing communications 1.0. For the last five years…and counting…she has become an iPhone carrying, Facebook addicted, blogging member of the new communications world order. Along the way, she has learned the secrets for successfully building participatory brands by strategically using digital mediums to engage and converse with audiences. She speaks to professional organizations across the country about effective brand marketing and leveraging new media to market to youth and other audiences.