Educational Marketing Group, Inc. (EMG) will join leading higher ed marketers Ted Hattemer, Director of New Media at Ohio State University; Helene Sheets, Director of College Relations at Lourdes College; and Jennifer Hogan, Director of University Relations, at the University of Michigan-Flint to present Social Media, e-Marketing, and the University Website at the 2008 CASE District V Conference, December 14-16, 2008 in Chicago, Illinois. Senior Brand Strategist, Ineke Caycedo will share insights into how colleges and universities can integrate emerging technologies into their brand communications mix and leverage resources to develop and manage a dynamic Web presence.

For 10 years, EMG has been collecting primary and secondary data on effectively reaching critical audiences and has been the architect of some of the most successful marketing campaigns in higher education. At this conference, EMG will share best practices and successful tactics developed by its marketing experts, as well as others in the field.

Conference Details
December 14-16, 2008
Chicago, Illinois

Presentation Date and Time
Monday, December 15, 9:15 a.m.

Session Details
Social Media, e-Marketing, and the University Website
Consumer habits are changing – moving more and more to a digital landscape. Almost everyday, new communications technologies are emerging – interactive websites, personalized experiences, and user-generated content. So how do Facebook, YouTube, Google Maps, blogging, online chat, and Second Life fit into your institution's e-Marketing and communications strategy? In this interactive panel discussion, find out how three leading colleges and universities have successfully implemented these Web 2.0 tools.

Presenters

Ineke Caycedo, Senior Brand Strategist Ineke has 18 years of experience in brand development, marketing, creative direction, communications, and public relations. She specializes in helping organizations build powerful brands, create compelling brand identities, and develop bottom-line driven marketing strategies. Ineke has worked with a wide range of institutions of higher education, including large and mid-size state universities like Virginia Tech, Washington State University, Old Dominion University, the University of Southern Maine, Adams State College, Framingham State College, Dalhousie University (Canada) and Brock University (Canada), as well as private institutions including Clarkson University, Butler University, Hanover College, Buena Vista University, and Des Monies University. She has also worked at foundations with multi-million dollar endowments and multi-national corporations. She speaks to professional organizations across the country about effective brand marketing, leveraging new media to market to youth, and building a powerful Web presence.