The International Brand Master Award, sponsored by EMG, is an annual honor awarded to a top professional in educational marketing who:

• Is a current marketing and/or communications professional employed by an educational organization anywhere in the world;
• Has at least 3 years of professional marketing or communications experience;
• Has demonstrated exceptional skill and expertise in marketing, communications, brand management, or related fields;
• Has attained outstanding success or realized exceptional achievement during the calendar year;
• Is a model of ethical and professional conduct;
• Exemplifies a willingness and ability to advance the marketing profession.

Nominations are accepted through mid-December from a nominating committee as well as from individuals who are practicing professionals in educational marketing.

The credentials and achievements of each nominee are carefully reviewed by a blue-ribbon panel of judges comprised of two EMG senior consultants, prior Brand Master awardees, and experienced volunteers from the profession. This panel selects up to three finalists based on their credentials and achievements.

Marketing practitioners then have the opportunity to vote for their candidate of choice from among the finalists. The scores of the select panel of judges and the public votes are combined to determine the International Brand Master.